Privacy Policy

This Privacy Policy explains how information about you is collected, used, and disclosed by Developing Mathematical Thinking Institute, Inc. (“DMTI,” “we,” “us,” or “our”). This Privacy Policy applies to information we collect when you use our website, products, services, or otherwise interact with us (collectively, the “Services”).

Please note that your use of our Services is also subject to our Terms of Use

We may change this Privacy Policy from time to time. When we make changes, we may update the effective date and/or provide additional notice (such as adding a statement to our website). We encourage you to review this Privacy Policy whenever you access the Services to stay informed about our information practices and your choices.


1) Information Collection

A) Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you create an account, participate in a service, communicate with us, request customer support, or otherwise contact us.

The types of information we may collect include:

  • Name
  • Email address
  • School or parent information (as applicable)
  • Contact details such as mailing address and/or phone number
  • Payment information (for example, credit card information and related billing details)
  • Any other information you choose to provide

B) Information We Collect Automatically When You Use the Services

When you access or use the Services, we automatically collect certain information, including:

Log information. We may collect information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address, and the page you visited before navigating to our Services.

Device information. We may collect information about the computer or mobile device you use to access the Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.

Information collected by cookies and other tracking technologies. We use technologies such as cookies, web beacons, and similar technologies to collect information and help us improve the Services. Cookies are small data files stored on your hard drive or device memory that help us improve the Services and your experience, see which areas and features are popular, and count visits. Web beacons (also known as “tracking pixels”) are electronic images that may be used in the Services or emails and help deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon. For more information about cookies and how to disable them, see “Preferences” below.

C) Information We Collect From Other Sources

We may also obtain information from other sources and combine that information with information we collect through our Services.


2) Use of Information

We may use information about you for various purposes, including to:

  • Provide, maintain, and improve the Services
  • Send you technical notices, updates, security alerts, and support or administrative messages
  • Respond to your comments, questions, and requests and provide customer service
  • Communicate with you about products, services, offers, promotions, rewards, and events offered by DMTI and others, and provide news and information we think will be of interest to you
  • Monitor and analyze trends, usage, and activities in connection with the Services
  • Personalize and improve the Services and provide advertisements, content, or features that match user profiles or interests
  • Carry out any other purpose for which the information was collected

3) Sharing of Information

A primary purpose of DMTI’s Services is to share information between schools, teachers, and parents. We may share information about you as follows or as otherwise described in this Privacy Policy:

  • With vendors, consultants, and other service providers who need access to such information to carry out work on our behalf (for example, payment processors).
  • In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation, or legal process, or as otherwise required by law.
  • If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property, and safety of DMTI or others.
  • In connection with, or during negotiations of, any merger, sale of company assets, financing, acquisition, reorganization, or similar business transaction.
  • With marketing partners or other contract marketers, so they can send you notices about their products or services.
  • In an aggregated or de-identified form that cannot reasonably be used to identify you.
  • With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.


4) Security

DMTI takes reasonable measures to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no security system is impenetrable, and we cannot guarantee the security of our systems.


5) Data Retention

We store the information we collect about you for as long as is necessary for the purposes for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law.


6) Transfer of Information to the U.S.

DMTI is based in the United States, and we process and store information in the U.S.


7) Residents of the European Economic Area

If you are a resident of the European Economic Area (“EEA”), you may have certain rights and protections under applicable data protection laws.

Legal Basis for Processing

If you are a resident of the EEA, we may process your personal data in the following situations:

  • When it is necessary to perform our responsibilities under our contract with you (for example, processing payments for or providing the Services you requested).
  • When we have a legitimate interest in processing your personal data (for example, to send you marketing communications, to communicate with you about changes to the Services, and to provide, secure, and improve our Services).

Data Subject Requests

If you are a resident of the EEA, you may have the right to access personal data we hold about you and to request that your personal data be corrected, erased, or transferred. You may also have the right to object to or request that we restrict certain processing. If you would like to exercise these rights, please contact us using the details below.

Questions or Complaints

If you are a resident of the EEA and have a concern about our processing of personal data that we are not able to resolve, you may have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see: https://ec.europa.eu/newsroom/article29/news-overview.cfm, https://ec.europa.eu/newsroom/article29/news-overview.cfm


8) Preferences

A) Account Information

You may update, correct, or delete information about you at any time by logging into your account (if available) or by contacting us. Note that we may retain certain information as required by law or for legitimate business purposes.

B) Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

C) Promotional Communications

You may opt out of receiving promotional communications from DMTI by following the instructions in those communications. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

D) Your California Privacy Rights

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to or opt out of this type of sharing. DMTI qualifies for the alternative option to opt out of having information shared with third parties for direct marketing purposes. To opt out, please contact us.


9) Contact Us

If you have any questions about this Privacy Policy, please contact us.